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Alcan Promotes ‘The Art of Reduction’

At Luxe Pack, Alcan is launching its Slender line of ultra-light flip top caps.

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By: Jamie Matusow

Editor-in-Chief

Alcan Packaging Beauty kicked off the Luxe Pack New York 2010 seminar series with a presentation on its environmental sustainability inititiatives–”The Art of Reduction.” Olivier De-Saignes, marketing director, and Doug Jackson, market manager, described new products the company is introducing, as well as its eco-friendly approach to beauty packaging.

In discussing Alcan’s “Eco-Conception,” De-Saignes described a three levers and one pillar approach: reduce, recycle and replace, and what he called Alcan’s strength–measure. He said that five years of internal expertise led to the development of ASSET (Alcan Sustainability Stewardship Evaluation Tool), a tool used to meaure environmental impact.

At Luxe Pack, Alcan is launching its Slender line of ultra-light flip top caps. Jackson said one of the ways the caps reduce costs and materials is by utilizing pixel graphics, a method of direct print that produces photo-quality images, thus avoiding the use of labels. Jackson also described Alcan’s new Encore line of tubes, named as such for “repeat performance.” He said the the PCR content of the tubes exceeds 50 percent. It’s available in both mono-layer or coex structure.

Details of Alcan’s sustainability initiatives are available at a dedicated website, www.theartofreduction.com.

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